Business Planning – Do You Make These 5 Marketing Mistakes?

What is the one thing every business wants more of? Money! Are you struggling with how to take your business to the next level? Do you feel like you’re stuck in a stagnant place and are unsure of what actions to take to grow? You are not alone! As a business owner, you are busy constantly. There is not enough time in the day for everything. Making mistakes with your marketing efforts can only magnify some of your struggles. Read this to figure out if you are you making these 5 costly marketing mistakes.

Mistake #1: Winging it

Ever hear the expression: Proper Planning Prevents Poor Performance? This ties right into your marketing strategy. If you want results, you have to put in the proper planning and formulate a strategy, then execute accordingly. This is why it is called a marketing strategy. It takes time, effort, and research to develop the necessary marketing plan. This is crucial to the success of your marketing efforts. Too many businesses “wing it” whether it be for lack of knowing how else to attack it or pure laziness. You worked too hard to get your business up and running. Put some effort and time into developing a formalized Marketing Plan. Figure out who your target customer is and the best way to market directly to that target audience. You may already be wasting effort and money on marketing to the wrong audience! Do your homework. We promise… you will save time AND headaches in the long run.

Mistake #2: Giving Up Too Easily

What would we do without instant gratification today? Searching for answers literally takes seconds on our computers or cell phones. We have access to more knowledge at our fingertips than we could have imagined 10 years ago. Technology has embedded this need for instant gratification in our minds. It has created a society of people that give up way too easily. Like most success in life and business, marketing takes time and persistence. In fact most prospects need to be exposed to your company, its services, the benefits received or problems solved, 7-13 times BEFORE they will decide to purchase. Don’t think that one attempt at reaching out to a prospect will magically make them open their wallet. Don’t think that even 3 times of reaching out will do so. It make take 3, 6, or 9 exposures to get your prospects comfortable with you and your company. Marketing is a marathon and you have to be in it for the long haul.

Mistake #3: Not Adapting to Current Times

Remember when newspaper or radio ads were the most effective way for a company to advertise? Well along came the 21st century full of technology. Embrace it. If you don’t have an attractive, user-friendly website, you’re making a mistake that could turn new customers away and inhibit your growth. If consumers find it difficult to navigate or looking outdated, they may leave with a negative impression of your company and never return. Don’t allow this to happen.

Are you refusing to get your company on social media or advertise using video? This is also costly. The internet, social media, and video marketing are here to stay. If you want to have your business thrive for many years and generations to come, it’s best to get on board… now!

Mistake #4: Lack of Consistency

In order for marketing to be effective it has to be creative and consistent. Think “Out of sight, out of mind.” This is true with any prospect. You don’t know what situational changes are going to occur in their life that may cause it to be… The Right Time. You don’t want to miss the opportunity when it arises. If you haven’t been planting those seeds and nurturing them all along, you won’t be there when they are ready to harvest. The goal of marketing is to be the company in the forefront of the consumer’s mind when they raise their hand and need help. Many businesses make the mistake of sporadic marketing or marketing only when business is slow. Marketing needs to be continual to smooth out the seasonality of business cycles. Don’t let your business fall into this trap!

Mistake #5: Backing Off When Goals are Achieved

Finally, the 5th marketing mistake you may be making is backing off when goals are achieved. This mistake may be the worst one. It’s too easy to breathe a sigh of relief and relish in the success you have achieved. Successful businesses get comfortable when things are running efficiently. However, the issue comes with being too comfortable. As stated earlier, marketing efforts can take 3, or even 6 months to start showing results. This lag time is why discontinuing your marketing efforts, then desperately trying to ramp them back up can be extremely dangerous. It is much wiser to consistently maintain your marketing efforts, then amplify and enhance them as needed. After all, customers may come and go for a variety of reasons. Focus on keeping lifelong customers, and a marketing plan that will help generate new ones during good times and bad.

Marketing is not always fun to do or think about when there is so much else going on. At the end of the day though, marketing is important to the success of your business. Treat it as such and avoid these 5 marketing mistakes. Taking the time to plan and actually prepare with the necessary research will make it so much easier to perform the steps outlined. Don’t forget, persistence is needed for successful execution of your marketing plan. You believe in your business. Make sure your marketing efforts reflect that!

Top Time Management Tips For Busy Entrepreneurs

I don’t think I’ve ever met a business owner who wasn’t busy. Managing your time is one of the hardest things you’ll need to do as an entrepreneur. There’s always too much to do, so you’ll need to manage your time well in order to get everything done. Here are my top time management tips:

1. Find out what you’re doing with your time.

One of the first things to do is to actually find out what you are doing with your time. Try monitoring your time for a week and see what’s going on. Use colour coding if it makes things easier i.e. yellow for administrative tasks; blue for marketing; green for client work and so on. At the end of the week, you’ll be able to see what you’re spending too much time on and adjust your time accordingly.

2. Get organised

The more organised you get yourself, the more you’ll be able to handle all the tasks you need to do. Tidy your desk; set up filing systems; and have procedures to deal with the work that comes in. I know it’s hard, but try to deal with each thing only once so that you get it out of the way.

3. Practise the “Do it now” philosophy

As soon as a new task comes in, try to “do it now”. You’ll be amazed at how many tasks you can get rid of. Things very rarely take as long as you think they will once you get cracking.

4. Do things in short bursts

If you’re really not looking forward to doing a task, make yourself do it for 5 minutes only. If you know you’re only going to be doing it for 5 minutes, it doesn’t look as daunting. And once you’ve got started on the task, you’ll probably find you’ll continue on it once the 5 minutes is up.

5. Ask yourself “what’s stopping you?”

Lack of time is often used as an excuse for not doing something. If you find yourself putting something off because you “don’t have the time”, ask yourself what’s going on. Questioning what’s stopping you completing tasks can often really help you decide whether or not to do them.

6. Don’t be afraid to drop a task

Look, if you haven’t completed a task; you’ve asked yourself “what’s stopping you”; and you’ve reached the conclusion that you really don’t want to do it, don’t be afraid to drop the task altogether. We often agree to things that don’t actually benefit us and if a task falls into this category, make the decision that you have the choice to drop the task.

7. You have a choice

As entrepreneurs, we start each day with a blank piece of paper and choose how to fill our time. You don’t have to agree to everything unless you want to do it or it helps you to achieve your goals.

8. Set goals

Setting goals will help keep you motivated and focused. Decide on three personal goals that you’d love to complete over the next year and three business ones. The goals must be things that you really want to do. Your time should then be spent on tasks and activities that help you complete these goals.

9. Accept that it’s impossible to get everything done

There’s only so much time in a day. Even if you’re the most efficient person ever, if you have too many tasks you won’t get them all completed. Accept this and don’t feel too guilty if you miss out on a few.

10. Have fun

Finally, remember as an entrepreneur to have some fun. Running a business isn’t all about working – take some time off too. If you develop a hobby or an interest that takes your mind off the business, you’ll be much more productive as a result.

There’s no one solution to managing your time. The trick is to find things that work for you, Try different things, have fun and do the things that help you to achieve your goals for what you want from your business.

Small Successful Businesses: 3 Tips To Successful Home Businesses

Did you know that small successful businesses are on the increase? Many new home businesses are increasing every day. Why? Because now they can, since they discovered the crucial secret to a owning a home business.

Every day people enter into the world of small businesses by starting a kitchen table business expecting to rake in the cash, even while they sleep, and almost overnight.

Then reality sinks in. No immediate success and no overnight money.

Feeling disappointed they purchase one product after the next, in the hope that each product will give them the answer for owning a few small successful businesses from the comfort of their home. Soon after, they give up on their dream with no hope of living the lifestyle that they want.

If you can relate to this, relax. Here you will find 3 tips to owning a number of small successful businesses:

1. The role of your mind: your mind plays a vital role in the success of your businesses. It is your mind, or more specifically your subconscious mind, who brings about success or failure in your business endeavours.

When you have the right success mindset, you will automatically be propelled to take action, and you will attract opportunities and success to you with very little effort.

2. Decisions, decisions, decisions: now that you realise the vital role your mind plays in your home businesses, your next step is to make the decision that you will be committed to be successful. And your primary decision is now for you to decide to work on your subconscious mind; to programme it for success, to engage and align it in the direction of success.

It goes beyond than simply having wishful thoughts of having several small successful businesses: you will need to instill a successful mindset.

3. Set realistic goals: far too many people skip this step and they wonder why they have not been successful. Your subconscious mind is a goal-seeking mechanism. Without goals, it works on default, manifesting exactly what you’re aligned to receive – which is why you’re still stuck where you are at. Your subconscious mind must have a goal to work towards.

Rather than working on a few ideas you want to turn into small successful businesses, make it your goal to focus all your efforts on turning one small business into a success, and once you have fully initiated the successful mindset, you can move on to your second small business, and then your third.

Having a number of small successful businesses can be achieved, once you have programmed your mind for success.

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